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Sneak APPtack, Part III
From NPR: Is Your E-Book Reading Up On You? E-books are quickly going mainstream: They represent nearly one out of 10 trade books sold. It’s easy to imagine a near future in which paper books are the...
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Tying Your Credit Card and Web Activity Together? Priceless.
Forget the merger of Amazon and Google into Googlezon. Here’s a combo that has more immediate potential for harm. From the Wall Street Journal: Using Credit Cards to Target Web Ads The two largest...
View ArticleThumbs Down on E-Reviews?
One of the big benefits of the Internet is its super-sized word of mouth, that vast array of picks ‘n’ pans that cover everything from cars to cardiac surgeons. Word of mouth, testimonials, personal...
View ArticleData-Mining Kids: Internet Players Are Agile, Mobile, and Hostile
That’s what legendary Texas Longhorns coach Darrell Royal said he wanted his players to be – except he pronounced it ag-ile, mo-bile, and hos-tile. But that’s what the Federal Trade Commission does not...
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For All You Know, Facebook Owns Your First-Born Child
The New York Times reports that “despite how much we say we value our privacy — and we do, again and again — we tend to act inconsistently,” which is the Times-nice way of saying stupidly. To half-wit:...
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FTC to Go Negative on Native Advertising?
The hardtracking staff has been negligent in, well, tracking developments in stealth marketing over the past few weeks. So, the missing links. From Digiday: The New Yorker Goes Native In January, when...
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Time Inc. CCO: We Pimped Out Editors to Google But Not for Money
As the hardtracking staff noted yesterday, Time Inc. has accelerated its naked sellout to advertisers with a new initiative that has its magazine editors creating ads for paying customers. Via...
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New York Times Goes Native with Russian Nesting Ads
From our State of the Cuisinart Marketing desk As the hardtracking staff noted last year, the New York Times has taken to running print ads promoting the native advertising its T Brand Studio creates...
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